Pocket Webmaster: The Ultimate, Must-Have, Quick Reference Guide for Anyone Who Manages a Website

Web developer, programmer and designer, Holly Valero has over 25 years of experience in all phases of website creation and maintenance, server administration and troubleshooting.

The Pocket Webmaster is the collected strategy, smart ideas, organized approach and simple, easy-to-understand explanations that every website manager needs at their fingertips – whether you are an entrepreneur, or managing a web team, a nonprofit board member, or small business owner.

This ebook version is a fillable PDF workbook! Document your digital assets in one convenient location to take to your yearly board meeting, or make a copy of my public Google Docs spreadsheet and add it to your organizational Google account!

This operations-level guide covers what no other guide does: how to establish, manage and protect your digital empire's most valuable assets. Whether you are setting up your first online presence, or you’ve inherited somebody else’s problem.

• Foolproof strategy for buying and keeping domain names
• Digital assets worksheets
• Ecommerce or billing?
• Content management systems
• Foolproof hosting strategy
• DNS management made easy
• Foolproof email strategy
• MX records made easy
• Identity and naming strategies
• Verification: what, why and how
• Troubleshooting: inheriting a website
• Sleuthing your domains
• Is my website down? The ultimate chart
• Setting yourself up for success
• Scam-proofing your web empire
• Web tools to keep handy